Ørsted branding and exhibitions

Letting the brand shine


Brand-building spaces that spotlight interaction

Ørsted is a world leader in developing offshore wind energy. Transforming DONG Energy from oil & gas producer to major developer and producer of green energy made it necessary with a new name and branding. The exhibition system for both larger and smaller stands developed by ICONO Expo ensures a high quality and sustainable profile on the international conferences and exhibitions that Ørsted attends.

Based on Ørsteds overall branding we have developed a framework that enabled a close interaction between people - making the act of meeting Ørsted warm and positive while differentiating the company from other players in the energy market.

The exhibition design differs from other companies in the sector by being relatively simple and easily accessible to visitors. A modern Scandinavian style style encourages exhibition guests to enter the stand and meet Ørsted. The luminous LED ceiling and the wood and concrete elements placed beneath, gives an open and friendly atmosphere - welcoming people and inviting them to linger.